GAC Aion, the electric vehicle (EV) subsidiary of the renowned GAC Group, is making significant strides in the global automotive arena. Following its successful entry into Thailand, the company has now set its sights on the Cambodian automotive market, unveiling the Aion Y Plus crossover at an event in Phnom Penh on December 2.
Entering the Cambodian Market
GAC Aion officially announced its entry into Cambodia, marking the second international market after Thailand. Introducing the Aion Y Plus crossover in Phnom Penh signifies the company's commitment to expanding its Southeast Asian footprint, offering innovative and sustainable electric vehicles to the Cambodian market.
Strategic Overseas Expansion
The move into Cambodia aligns with GAC Aion's broader strategy of intensifying its presence in overseas markets. Earlier this year, on June 28, the company signed a memorandum of cooperation with a Thai dealer, marking its official entry into the Thai market. Notably, GAC Aion has been proactive in establishing its Southeast Asian headquarters in Thailand by the end of this year, showcasing a commitment to regional growth.
Milestone in Thailand
GAC Aion's foray into the international market began with Thailand, where it achieved a notable milestone. On August 21, the company successfully exported 100 Aion Y Plus electric vehicles to Thailand. This marked a historic moment for GAC Aion, representing the first instance of exporting vehicles to an overseas market.
Showcasing Excellence at Thailand Auto Show
The company further showcased its prowess at the Thailand auto show on November 29. GAC Aion presented five impressive models under the Aion and Hyper brands: Aion Y Plus, Aion ES, GT, HT, and SSR. The diverse lineup highlights the company's commitment to offering a range of electric vehicles catering to different preferences and needs.
Investing in Manufacturing Infrastructure
As part of its strategic expansion, GAC Aion plans a manufacturing facility in Thailand. The factory, situated in Rayong province within the Eastern Economic Corridor (EEC), is designed to have a capacity of 50,000 units per year.
The construction will occur in two phases, with the first phase anticipated to be completed by July 2024. This facility signifies GAC Aion's commitment to the Thai market and underscores the importance of establishing a robust manufacturing presence in the region.
Conclusion
GAC Aion's entry into Cambodia is pivotal in the company's global expansion journey. With the successful entry into Thailand and the establishment of manufacturing infrastructure, GAC Aion is poised to be a significant player in the Southeast Asian electric vehicle market.
The introduction of the Aion Y Plus in Cambodia is a testament to the company's commitment to delivering cutting-edge electric mobility solutions across borders.
